Brand Guidelines

How Torvo looks, sounds, and behaves — so it stays recognisable everywhere, and forgeable nowhere.

v1.0 · The Fierce Gaze · 2026

01 — The brand

We install AI operating systems.

Torvo installs AI operating systems into existing businesses so they run leaner and grow faster. We don't rent software by the seat — we install, prove, and hand over.

The belief

Every business already contains the answers it needs. Most simply cannot see them. Torvo reveals them — then installs the system that acts on them.

The enemy

Data theatre — the performance of being data-driven. Dashboards nobody opens, reports nobody reads. We don't add another chart. We change how the business runs.

02 — The name

Torvo. From the Latin torvus.

Fierce, piercing, unblinking — a gaze that misses nothing. We're not named after the machine. We're named after the look. Written “Torvo”, never “Torvo AI”, never with a ™ in brand expression. The ambition: “Ask Torvo” becomes a verb.

03 — The logo

The Focal Point.

An aperture — the gaze — with a single orange point inside it: the found thing. The wordmark sets TORVO with that aperture as the final O. The point is the recurring character of the whole brand.

Primary — the wordmark

On midnight (preferred)

On light

The mark & the lockup

The mark

App icon / favicon

Horizontal lockup

One-colour

Mono white — photos, constraints

Mono midnight — single-colour print

04 — Clearspace & size

Give the gaze room.

Clearspace = the diameter of the focal point, on every side. Keep it clear of other marks, type, and edges.

Minimum size

Mark · 24px

Wordmark · 96px

Below these the aperture-O closes up and the point is lost. Don't go smaller.

05 — Logo misuse

Never do these.

Don't recolour the point, or make anything else orange.

Don't stretch, squash, or rotate the mark.

Don't add shadows, glows, gradients, or outlines.

Don't rebuild the wordmark in another typeface.

Don't place it on a busy photo without a solid panel or the mono version.

Don't box it in or sit it on mid-tone backgrounds where contrast drops.

06 — Colour

Midnight, white, and one orange.

Midnight

HEX #0A1026 · RGB 10 16 38

The canvas. The dark where answers hide. Primary background everywhere.

Torvo Orange

HEX #FF6B35 · RGB 255 107 53

The answer. The focal point, found numbers, and CTAs — nothing else.

White

HEX #FFFFFF · RGB 255 255 255

The mark and type on dark. The air around everything.

Orange is the answer. Orange appears only where Torvo found something — the insight, the number that matters, the CTA. Never decorative, never a gradient, never a mood. Everything else is midnight noise; the orange is the one thread.

Utility only — never in brand/marketing: Electric Blue #00AEEF and neutral greys for data context inside product charts.

07 — Typography

Space Grotesk & Inter.

Aa

Space Grotesk · Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Headlines & the wordmark. Bold, sentence case, nine words or fewer. Open-source (SIL OFL).

Aa

Inter · Regular / Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Body & UI. Simple, readable, human.

Scale

DISPLAY · 700Knowing becomes doing.

HEADING · 700See what others miss.

EYEBROW · 700What we install

BODY · 400Your business already knows the answer. Now you will.

08 — The suite

Four systems we built and own.

They map to the business: run it, grow it, close for it, and the engine under all three.

How it runs

The Savvy Method

The operating and coaching system: roles, a 90-day sprint rhythm, the data underneath, and the coaching that helps the people win at the game of life.

How it grows

Luubu

The marketing system: a defined market, a sharp offer, demand that compounds.

How it closes

Your Growth Company

The sales system: a repeatable process for closing the enterprise accounts that 10X a business.

What does the lifting

Torvo AI agents

The fourth system, and the engine that runs the other three.

09 — Voice

A world-class coach with an unblinking gaze.

Fierce about the problem, warm to the person. A number beats an adjective; a name beats a number; a question beats a claim.

Sounds like Torvo

“Your profit didn't stall. It moved. Three customers took it.”
“Fire this report. Keep this number.”
“You don't have a revenue problem. You have a Tuesday problem.”
“Ask a harder question.”

Never sounds like Torvo

“Leverage AI-powered insights to unlock data-driven decisions.”
“Seamlessly integrates with your existing stack.”
“Empowering businesses through intelligent automation.”

Banned words: leverage unlock empower supercharge seamless robust cutting-edge game-changing revolutionise solutions AI-powered “insights”

The transplant test. If a sentence could appear on any other AI company's website, delete it.

10 — Motion & sound

Blur to focus. Then the click.

The Snap

Elements enter soft — slight blur, 98% scale — and snap to focus in ~240ms. Blur-to-sharp is the brand promise performed in time. Disabled under reduced-motion.

The Click

A single soft lens-click, ~0.2s, when an answer lands. The sonic signature of the gaze finding focus. Used sparingly, never decoratively.